Created the visual identity for Shoreline Girl, a coastal-inspired brand, including the development of its custom logo and supporting merchandise variations. The logo was designed to capture a feminine, beach-inspired aesthetic while remaining clean, versatile, and recognizable across different applications.
Developed multiple color variations of the logo to work across a range of merchandise colors and products, while maintaining consistency in the overall design, proportions, and brand identity. This is an ongoing collaboration that will eventually be sold in beach town shops throughout the United States.